Fashion is not solely governed by brilliant designers and glamorous models. It requires people who are adept at managing designers and running brands! Runways, designer labels, fashion week—the fashion industry is a vibrant and ever-evolving subject of study where your true creative brilliance can be transformed into wearable pieces of art valued by both the exceedingly wealthy and the general public in stores and online. A billion-dollar global industry, fashion employs thousands of educated and experienced workers. One can acquire these talents and launch his/her career with the aid of a fashion degree program. Developing a brand image and making sure that the merchandising, marketing and retail divisions are well-received by the general public are essential tasks of the fashion management profession. It entails activities like organizing, planning, and brand promotion. The fashion business, like every other sector, is preparing for the post-pandemic new normal. The goal of the course is to advance students' managerial and executive abilities in the retail, lifestyle, fashion, and export of apparel industries. Students will reach the pinnacle of their profession as managers in the fashion sector thanks to this program!
Why
Pursue Fashion Management?
The world of fashion is diverse, ranging from elegance to commercial operations. The people who oversee the businesses of the designers and their brands are just as important as the fashion industry's glitz. This is actually the essence of fashion management. The knowledge of marketing, sales, buying, and inventory management is included, providing a comprehensive understanding of how the fashion industry actually functions.
One
pursuing Fashion Management abroad can acquire knowledge on the following:
- Design Development
- Luxury and Fashion Management
- Marketing Management
- Management of Fashion Products
- Brand and Product Fashion Management
- Dynamics of e-Commerce
- Merchandising Management
- Fashion Management and Communication
- Building Brand Image
- Planning and Promotion of Fashion Business
- Global Merchandising Strategies (to name a few)
The ability to learn outside of the classroom is one of the benefits of studying fashion management. This includes interning with prestigious fashion brands, visits to the corporate headquarters of well-known fashion brands. Students also have the opportunity to undertake extracurricular pursuits such as planning and/or directing runway shows. One need not have any prior experience in design, art, or fashion to enrol in this course! A fashion management degree can be pursued as a qualification in the Arts, Sciences, or MBA programs.
Leading
Universities To Pursue A Fashion Management course
The
fashion sector offers a rewarding job where you may successfully blend your
interests in business and fashion. Mentioned below are several best colleges
that offer a Bachelor's or Master's degree in fashion management:
The
University of Manchester in the UK with a QS World
Ranking of 27 and the University of Alberta in Canada with a 126 QS World Ranking
offer Fashion Management courses. Similarly, students can also opt for this
course at RMIT University, located in Australia with a QS World Ranking of 206,
at the University of Huddersfield which enjoys a 701–750 QS World Ranking, and
located in the UK, Cornell University located in the USA with a QS World Ranking of 21.
Fashion Management courses can also be pursued at prominent universities in the UK
like the University of Leeds, Heriot-Watt University, Nottingham Trent University,
Coventry University, Manchester Metropolitan University (MMU), and University
of Southampton that hold QS World Rankings of 92, 270, 801–1000, 601–650,
801–1000, and 77, respectively. Universities in Italy like Politecnico di
Milano Leonardo, and Alma Mater Studiorum – the University of Bologna with a 142,
and 166 QS World Ranking also offer these courses. With a QS World Ranking of
801–1000, Robert Gordon University in Scotland, Monash University (58 QS World
Ranking) located in Australia, and the University of Amsterdam in the Netherlands (55 QS
World Ranking) also offer these courses.
Future Employment Prospects in Fashion Management
One thing that will never change is that
consumers will always support social justice and fairness, and the fashion
business has moved and will continue to move to the internet world. One
specializing in luxury and fashion brand management can enter one of the
world's most affluent sectors. Students, on completing a
course in fashion management could pursue careers in
any of the following fields:
- Fashion brand manager
- Commercial director
- Public relations specialist
- Social and digital media marketing
- Chief merchandise officer
- Retail manager
- Fashion marketing consultant
- Fashion market manager
Brand Manager:
A brand is only as good as its management, and, thus, this profile is crucial. Among the duties of a brand manager are: keeping up with market trends, developing consumer retention and attraction techniques, deciding on investments based on consumer behavior, coordinating brand communication across media, and creating, implementing, and carrying out marketing activities and campaigns. As a brand manager, one can expect to earn an average yearly wage of $72,453.
E-Commerce Manager:
Given the round-the-clock (24/7) nature of internet shopping, becoming an E-Commerce Manager requires the ability to work sporadic hours. Nonetheless, this will become a crucial position in the sector as eCommerce continues to rule the fashion market. An E-Commerce Manager is required to control and manage the eCommerce division to establish a strong online presence, identify and create fresh online marketing approaches, budget for e-marketing expenses, increase search engine traffic, and ensure the website's layout and functionality are simple to use to optimize clarity. One can earn an average annual salary of $68,794.
Creative Director:
Being a creative designer involves working with both internal and external clients, thus it is a people-oriented position. The typical roles and responsibilities of a creative director include constructing design ideas, keeping concepts and projects subject to quality control, developing ideas for proposals and pitches in coordination with the internal team, inventing several ideas (for a project or campaign), and taking charge of projects right from conceptualization to completion. $109,013 is the average yearly wage that creative directors can earn.
For further assistance or queries, students can contact
us, Edwise International, and avail of our wide range of services for students
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