In the USA, Digital Marketing is a thriving $200+ billion industry, with companies investing more than 56% of their marketing budgets to digital platforms such as social media, SEO, and paid advertising. Technology corporations such as Google, Meta, and Amazon, that influence worldwide digital trends, are located in the USA. Digital Marketing courses in USA for international students provide them with exposure to state-of-the-art tools, practical internships, and access to a labor market that is expected to increase by 10% from 2021 to 2031. With an average annual income of more than $120,000 for digital marketing managers, the field offer rewarding opportunities for experienced professionals.
Students
should think about studying Digital Marketing in the USA for the following
reasons:
•
Top-Tier Universities: Renowned institutions that offer
internationally acknowledged programs are located in the USA.
•
State-of-the-art Syllabus: Courses cover AI, analytics, SEO, and social media
marketing trends.
•
International Exposure: A varied
educational setting with foreign peers and practical projects.
•
Economic Hub: Leading technology and marketing firms like
Google, Meta, and Amazon are headquartered in the USA.
•
Networking and Internships: Digital Marketing
courses in USA for international students provide them with access to industry
experts, conferences, and practical experience.
• Lucrative Job Prospects: There is a high demand for digital marketers and they earn lucrative wages.
Digital Marketing Courses in USA for International Students
Listed
below are the different Digital Marketing courses in USA for international
students:
· Bachelor of Arts in
Social Media Influencing
· Bachelor of Science
(BS) in Marketing with a Digital Media specialization
· Bachelor of Business
Administration (BBA) in Digital Marketing
· Bachelor of Science
(BS) in Marketing with a Digital Marketing concentration
· Master of Science
(MS) in Digital and Social Media Marketing
· Master of Business
Administration (MBA) with a Digital Marketing focus
· Master of Science
(MS) in Digital Marketing
· Master of Science
(MS) in Digital Marketing Communications
· Master of Science
(MS) in Marketing with a Digital Marketing concentration
· Master of Science (MS) in Digital Marketing and Analytics
Top Universities for Digital Marketing in USA
The
top universities for Digital Marketing in USA are mentioned below:
· University of
California, Berkeley
· University of
Southern California (USC)
· New York University
(NYU)
· Columbia University
· University of
California, Los Angeles (UCLA)
· Northwestern
University
· Harvard University
· Stanford University
· University of
Pennsylvania
· University of Texas at Austin
Cost of Studying Digital Marketing in USA
Based on the type of institution and program, the cost of studying Digital Marketing in USA differs. Undergraduate programs at public or private universities typically cost between $10,000-$40,000 annually. Graduate programs on the other hand cost between $15,000-$50,000 per year. Moreover, based on the institution, shorter certificate programs or online courses might range from $1,000-$15,000. Supplementary costs, like materials, books, living expenses, and health insurance, can substantially increase the total cost of education.
Eligibility Criteria to Study Digital Marketing in USA
Studying
Digital Marketing in USA requirements are as under:
For
undergraduate programs, the student needs to hold a high school diploma or
comparable. For graduate-level programs, a bachelor’s degree (in any field) is
required.
The
student needs to submit academic marksheets and certificates.
Specific
graduate programs may demand GRE
or GMAT
test scores.
Non-native
English speakers need to prove their fluency in English through appearing for English
language proficiency tests like the IELTS
or TOEFL.
Sometimes
a portfolio may be required, particularly for creative programs like web
design, content creation, etc.
For
those applying for Masters in Digital Marketing USA, pertinent
professional experience in marketing or digital fields could be beneficial.
Submission
of a personal statement or statement of purpose (SOP).
Recommendation
letters (if applicable).
The
student needs to provide evidence of adequate funds to pay for tuition and
living expenses during the course of study.
Submission
of the filled-out application form.
To study in USA, the student needs to have a valid student visa (F-1 or M-1).
Digital Marketing Scholarships for International Students in USA
Mentioned
below are the Digital Marketing scholarships for international students in USA:
Knowmad
Digital Marketing Scholarship
$10,000
Digital Marketing and Social Media Scholarship
Global
Leadership Full-Tuition Scholarship at Coe College
$8,000
Digital Marketing Scholarship USA 2024
DigitalWise Media College Scholarship
Digital Marketing Career Prospects in USA
The
post Digital Marketing job opportunities in USA are as under:
· E-commerce Marketing
Manager
· SEO Specialist
· Web Analytics
Specialist
· Copywriter/Content
Writer
· Video Content
Creator
· Email Marketing
Specialist
· Mobile Marketing
Manager
· Data Analyst
(Digital Marketing Focus)
· Affiliate Marketing
Manager
· Content Marketing
Strategist
· Digital Campaign
Manager
· Conversion Rate
Optimization Specialist
· Digital Marketing
Manager
· SEM Manager
· UX/UI Designer
(Digital Marketing Focus)
· Social Media Manager
· Brand Manager
· Online Community
Manager
· PPC Specialist
· Influencer Marketing
Manager
· Marketing Automation Specialist
FAQs
Q1.
What is the cost of pursuing a Masters in Digital Marketing in USA?
The annual cost of pursuing a Masters in Digital Marketing USA ranges from $7,900-$37,000, with supplementary living costs ranging between $10,000 and $25,000 per year.
Q2.
Can students pursuing Digital Marketing programs in USA undertake internships?
Yes, as part of their curriculum or via alternative opportunities for hands-on experience, Digital Marketing internships USA are offered to students.
Q3.
To pursue a career in digital marketing, do students require a degree in
marketing?
No, to pursue a career in digital marketing, students do not need a degree in marketing, as real-world abilities and expertise are frequently more crucial.
Q4.
What are the best Digital Marketing programs in USA?
The best Digital Marketing programs in USA include the Rutgers Business School's Master's in Digital Marketing, Temple University's Master's in Digital Marketing, and the Post Graduate Program in Digital Marketing by Simplilearn.
For further assistance or queries students can contact us, Edwise International, and avail our wide range of services for students on destinations like Universities in USA, study in USA, study in UK, study in Ireland, study in Canada, study in Australia, study in New-Zealand, study in Singapore and many other countries.